Today, everyone knows about Google as it's a most powerful search engine which resolves your query in milliseconds. But do you know there are many free tools from Google which can help business owners to expand their business.
Marketing professionals are taking advantage of these tools to get more out of search engine ranking. So, let's check out the tools and how you can get the benefits from them.
Have you ever created a website, video or a blog for your brand but never thought about the other services which you can provide? Then why not earn a little penny of it using Google Adsense? If your website, video or blog gets even a moderate amount of traffic then you easily earn some money by pasting some ad code in header or linking your account with AdSense. It will help you to earn some passive income, however amount will be depend on the topic of the website, video or blog and amount of visitors it receives.
If your website is not getting good search amount of traffic then you can consider the paid search campaign using Google Adwords. You can choose the bid amount for the desired keywords and can get the required amount of traffic and leads for your website. Choose the right targeting options which suits your website, it will help you to get the right target audience.
3. Google Adwords Keyword Planner
For making your website optimized and to get the correct audience you have to use the keywords which matches to your brand. Using Google Keyword Planner you can choose the right keywords for your website, which can help you to get more organic and paid search.
To track your competitors e.g. mentions of your brand or latest news by them, you can always use Google alerts. You can use it via entering the search query which will give you some suggestions, you can select from them which will give you the sample of the results. Then you have an option to have them in your email or RSS reader.
Google Analytics is probably the best tool to get analytics about your website. There are many things which you can learn about the visitors, e.g. Demographics, Social engagement, Technology used, Mobile Information, Traffic Sources, Conversions etc.
Want to write your own blogs, but don't have any website or domain. through Google blogger you can get your own domain where you can write your own blogs. You will get easy interface where you can put your content and publish it easily.
Use Google calendar to track event and to set reminders. Create your own calendar for publishing content on social media or managing any event and share it with other users.
Want to know about the insight and recent trends, use google trends. Type any topic on which you want to check the insight then compare it to other topics to know the user preferences. Check keyword popularity and worldwide statistics to make your work easy.
Google webmaster is another tool which is used by most of the marketers. Either you want to submit your website to google or want to do a health checkup, use it to get valuable insight data of your website.
Get the highest value for every impression and connect with the advertiser using Google Double click. Manage ads for your property and reach audiences anywhere, double click will help you to maximize your revenue.
So, these are some Google tools & application which is used by marketers to improve the brand visibility and to generate revenue. Let me know which one is your Favorite?
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